Finding Products with the Highest Profit Margins

Sometimes, as consumers, we feel like we're being fooled by buying some products that are far too expensive. Well, it's not just an impression!


A famous Jeff Bezos quote is “your margin is my opportunity”; it’s part of his business philosophy to find products and businesses with high-profit margins, which allows for substantial discounting. Clearly, it’s good business practice to find those products that offer the highest profit margins; to help you maximize your selling profits, we list some of the products with amazingly high margins below.

15. Keto supplements


The Keto(genic) diet is a weight loss program based around reducing the intake of carbohydrates to virtually nil. The idea is that if your body doesn’t have any carbohydrates to burn, it will start using stored fat for energy instead. Many people are prepared to pay almost anything for the promise of weight loss, and the Keto diet is no exception: supplements and other products to help people succeed with the diet can offer profit margins of $20-$40 on each bottle.

14. Cell phones

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Virtually no product is as ubiquitous in the developed world as the cell phone. 36% of the global population now own a smartphone, compared to 10% in 2011, and there is no sign of the demand decreasing. Alongside those buying their first smartphone, many people are obsessed with having the very latest device, so you’ve got a massive customer base to sell to. If you do your research and offer the right brands to your customers, a massive profit margin could be available.

13. Diamonds


For something so expensive, diamonds have surprisingly little true value – after all, they can just be dug out of the ground! The DeBeers diamond company is partly responsible for the high-profit margins on diamonds, having cornered the market in the last century and made sure supplies were kept at relatively low levels, and also, with clever marketing, inextricably linked diamonds with the language of love, so that all engagement ring must have one. Even though resale values are surprisingly low, new engagement rings and other jewelry containing diamonds can offer huge profit margins.

12. Enamel pins

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As a cheap and easy way to make a jacket or backpack more interesting, enamel pins have become more and more popular in recent times. Everybody likes to make their own style unique, and using enamel pins is one of the easiest ways to do it. You can get in on this popularity; if you find a popular style, you should be able to buy them wholesale for pennies and sell them for profits of up to five dollars per pin.

11. Makeup/beauty products

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For thousands of years, human beings have used makeup, and the demand for products that help us to improve on nature by enhancing our looks or hiding blemishes shows no sign of slowing down. The majority of beauty products don’t cost very much to make, but such is the demand that if you find a product that grabs the public imagination, you can set your own markup.

10. Designer clothes/jewelry

Designer clothing or jewelry doesn’t always use the most expensive raw materials; generally, consumers are more concerned with having a famous name on what they buy rather than the actual product quality. This makes it easy to get a very decent profit margin for such products. The markup on non-brand clothing is also quite substantial, but nothing like that on designer brands; sellers of non-name brands usually look to sell in bulk for their profits. By contrast, designer brands have such substantial markups that they make the best profits, even when they don’t sell as much. If you start retailing designer brands, you can also benefit from the huge amounts such brands spend on advertising.

9. Beard Oil


We all know that, deep down, men are every bit as vain as women, and in recent years they’ve started proving it by their substantial spending on beauty products. With the explosion in popularity of beards, particularly amongst hipsters, one product which has become quite a money-spinner in recent times is beard oil; it’s not only popular, offering large sales, but canny retailers can make up to $18 a bottle in profit.

8. Nail art


Nail art is rapidly growing in popularity, starting from small beginnings to become a global phenomenon. Many women nowadays want more than just a basic manicure, and nail art products are a good way of easily satisfying that need and so offering retailers a good profit margin.

7. Eyeglasses

Photo by David Travis on Unsplash

Eyeglasses are one of those products that people who need them simply can’t do without; when such a captive market is present, the potential for substantial profit margins increases. You don’t have to sell designer frames to make decent profits – after all, eyeglass frames are effectively just a couple of pieces of bent wire!

6. Shapewear


With the popularity of only one typical body shape in the current media, exemplified by the likes of Kim Kardashian and Nicki Minaj, many women are looking for products that enhance their natural curves rather than hide them as trends dictated at some points in the past. Shapewear products are a great help in producing the hourglass figure so desired these days, and with profit margins of up to $50 per garment, retailers quite desire to sell them as well.

5. Haircare/styling


Hair products aren’t just a matter of vanity; anyone who doesn’t have a #1 buzz cut needs to keep their hair in place not just for looking good but to look professional, neat and tidy. Most people realize that your hair makes an enormous part of your first impression, and so it’s worth spending money keeping it looking good – which means good profit margins for retailers.

4. Razors


You may have seen plenty of advertising on social media recently for new razor products. It’s a popular area for startups, because, with many men looking for the perfect shave, a good product can enjoy substantial profit margins. As with other cosmetic products, customers are often loyal to a single brand, and purchases of accessories (new blades, shaving cream, etc.) add up to ongoing profits.

3. Minimalist watches

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Minimalist watches are the latest trendy thing to have on your wrist – as has always been the case, for many people a watch is about much more than just telling the time. There are many different brands out there in the market, and if you find one to sell that captures the public imagination, you can be looking at profit margins of $60 plus per item.

2. Baby toys


Toys for newborns are often more costly than for older children, partly because they need larger toys to prevent choking hazards and more careful manufacture to ensure that there will be no dangerous breakages or damage to delicate small bodies. Whatever the reason, baby toys do sell at a good price, which means good profit margins.

1. Furniture


Perhaps because we don’t buy furniture that often, we don’t mind paying a high markup on it. Anything from beds to sofas to dining tables has the potential for a good profit margin. Recognized quality brand names offer the same sorts of profit margins as brand designer clothes; purchasers are frequently prepared to pay a premium for famous brands, and furniture companies spend substantial sums keeping their brand name in the public eye.